Privacy Policy

At Lapisk (accessible from lapisk.dk), safeguarding your privacy is a core priority. This policy outlines how we collect, use, and protect your personal data when you visit or shop with us.

Section 1

What Personal Information We Collect

Transaction Information: When you purchase luxury stone items, basins, or decor, we collect details necessary to fulfill your order, including your name, billing and shipping address, phone number, and email.
Browsing Data: We automatically receive your computer's IP address and browser/operating system details to help us optimize your digital shopping experience.
Marketing: With your explicit permission, we may send you updates regarding new stone collections and inspiration.

Section 2

Consent

How We Obtain It: When you provide personal info to complete a transaction, verify payment, place an order, or arrange freight delivery, you consent to our collecting and using it for that specific purpose.
Secondary Reasons: For marketing or other secondary uses, we will always ask for your explicit consent or provide a clear option to decline.
Withdrawing Consent: You may change your mind and withdraw your consent for us to contact you or process your data at any time by reaching out via our Contact Page.

Section 3

Disclosure

We may disclose your personal information if required by law or if you violate our Terms & Conditions.

Section 4

Shopify Platform & Payments

Hosting & Storage: Our store is hosted on Shopify Inc., which securely stores your data behind a firewall.
Secure Payments: Direct payment gateways adhere to PCI-DSS standards (such as Visa, MasterCard, American Express, and Discover) ensuring secure processing of your financial information across European markets. Transaction data is stored only as long as necessary to complete your purchase.

Section 5

Third-Party Services

Third-party providers (such as logistics and freight couriers handling heavy stone products) only collect and use your info to the extent necessary to perform their services.
External links (such as Instagram or LinkedIn) direct you away from our site; we encourage you to read their respective privacy statements.

Section 6

Data Protection & GDPR Compliance

Security: We protect your data using industry best practices, including SSL technology and AES-256 encryption for sensitive details.
Your Rights (GDPR): As an EU-based store, you have the right to access, correct, port, or request the deletion of your personal data at any time.

Section 7

Use of Artificial Intelligence

In line with Article 50 of the EU AI Act (Regulation (EU) 2024/1689), which introduced transparency obligations for AI-generated and AI-manipulated content from 2 August 2026, we want to be upfront about where AI plays a role on our site.

Product Visualization: We use AI tools to help generate, enhance, or stage certain product renders, lifestyle imagery, and presentation visuals for our marble, onyx, and travertine pieces.
Natural Variation: Because natural stone is inherently one-of-a-kind, AI-assisted visuals are intended to give a representative sense of color, texture, and finish, and may not perfectly match the veining or grain of the individual piece you receive.
Questions: If exact visual accuracy matters to you before purchase, contact us via our Contact Page and we're happy to share additional real photography.